Southbank Centre
software: Adobe Illustrator, Adobe Photoshop
Introducing the rebranding of Southbank Centre, a prominent arts center and popular visitor destination. Envision a fusion of nature and urban elements, making Southbank Center a distinct and inviting destination for all.
By adding nature-inspired elements to the logo, making the space feel livelier. Applied to all aspects of the brand, from signage to tickets, posters, and the website, the goal of this new identity is to soften the tough industrial look of the big concrete buildings that define the center.
By using one of the graphic elements and aligning its growth direction, it can serve as a visual cue for wayfinding, aiding visitors in navigation while maintaining design aesthetics.
Above: garden direction sign
Above: rebrand tickets for performance show
Above: rebrand billboard for artists
Signage & Wayfinding Design
The design of signage inside the building features the signature yellow hue alongside white, offering clear and visually appealing wayfinding solutions to visitors.
Ensuring that directional cues are easily understood, facilitating navigation throughout the space. Each sign is thoughtfully designed to blend aesthetic appeal with practical functionality.
Above: signage design indoor
