PIZZERIA VETRI
software: Adobe Illustrator, Adobe Photoshop
The rebranding for Pizzeria Vetri in Philadelphia introduces a fresh identity, centered around a logo that merges the letters PV, with the P resembling a pizza cutter and the V depicting a slice of pizza. The imagery captures the essence of the brand, depicting a customer engaging in a playful dance with the signature Margherita Pizza.
In the graphic, the pizza itself is portrayed as a lively partner, stretched and twirled with flair, reflecting Pizzeria Vetri's dedication to artisanal craftsmanship and individuality. This concept aims to strengthen the brand's identity by showcasing its genuine passion for the craft, positioning Pizzeria Vetri as a destination where authenticity and creativity converge to deliver unforgettable dining experiences.
Above: business card design